Last Week, Ruby Tuesday's CEO J. J. Buettgen , in a report to shareholders, said, "We're trying to find the most effective and efficient ways to get out and re-attract the families-with-kids segment, which was by far the single largest segment that we lost guest counts with when we repositioned the brand to be more upscale."
The Knoxville News-Sentinel carried the report.
On the other hand -------
I went to Harbor Freight today to buy a few things. Business was booming.
Mr. Buettgen, methinks that providing quality product at a reasonable price would have people waiting in line at Ruby's.
Lots of folks haven't gotten over your upscale repositioning some years ago. Memories run long.
I hope you are successful and turn thing around.